Friday, December 11, 2020

|Podcast| For Your Consideration - Poppy Gordon


Photo Content from Poppy Gordon 

Poppy Gordon is an NYC based director. She has developed campaigns spanning across print, film, radio and new media as well as created visuals for launch events and immersive experiences. She excels at visually driven narratives that combine bold cinematic style with pop influenced VFX. Poppy has directed work for brands such as NIKE, WAV, Nexxus, Pond’s, TRESemm√©, Erin Fetherston, 350Action and many more. She studied in Switzerland at the European Graduate School under avant-garde film directors Chris Kraus, Claire Denis and Catherine Breillat.


JEANBOOKNERD PODCAST 2020: SEASON 2 EPISODE 48
GUEST: POPPY GORDON
JOURNALIST: ERIK WERLIN
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DIRECTOR'S STATEMENT
There is so much that unheard voices have to contribute to popular culture and, hopefully, Hollywood’s recent empowerment efforts are the start of real change. But why does it feel like we are only being “allowed” a voice? Why does representation feel like “representation?” Starring Samantha Robinson (Once Upon a Time in Hollywood, The Love Witch), my film satirically distills the filmmaking process into a single conversation. Over lattes and cappuccinos, the privileged few riff on society’s inequities to decide who gets to be seen and heard. And as our characters pat themselves on the back, the audience is left to question their own entitlement. 



With my For Your Consideration, I want to challenge the existing power structures of popular culture. As a female filmmaker working with Mexican-American screenwriter (Aldo Arias), I believe it’s absolutely essential to hold a magnifying glass to Hollywood’s representation efforts. It’s the only way to ensure that our stories aren’t co-opted solely for the profit of the gatekeepers. By inviting introspection — in addition to action — we can keep empowerment from becoming tokenism. 

Thank you for taking the time to consider this work.


Determined to party at Sundance, three entitled young women meet up at an LA member’s only club to make a selection-worthy short film. In an unholy fusion of wokeness and cluelessness, they build a narrative from atop the high perch of their privilege. And piece-by-piece, they almost, almost, almost give a voice to the voiceless — just without ever having any idea what they’re talking about. But they are perfectly positioned to make it happen.


ABOUT FERAL FILM PRODUCTION
Feral is a content studio for today’s visually hungry world, specializing in sport, lifestyle, luxury, retail, and fashion. We help our clients connect and participate in today’s culture by holistically articulating brand stories through film, photo, digital, experiential, design, and immersive environments. Our multi-disciplinary approach is intelligent, sophisticated and values diversity in front and behind the camera.
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